Guide

Why private feedback before public reviews works

The two-outcome model: happy customers convert to public proof; unhappy customers give you a chance to recover first.

The problem with “just ask for Google”

Unhappy customers still go public. Happy customers often stay silent. You get skew without a system.

Outcome 1 — happy customers

A frictionless private thank-you path plus a one-tap Google invite turns good visits into public proof.

Outcome 2 — unhappy customers

You hear the issue first, reach out, and often prevent a one-star surprise — without blocking their right to review publicly.

Both outcomes need the same public invite

Compliance and trust require that every customer gets the public invitation. Private first; public always offered.

Ready for a system that runs while you work?

ReviewWizard gives local businesses a private feedback step and a public review invite for every customer — hosted, branded, and live in about a day.

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